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We believe in the power of the feminine and that healthy living is the key to embracing that power. Self-love, community, and authenticity forms the core of all we do.

What started as an idea on a rock climbing adventure in the mountains of Utah to create a sports bra with pockets has expanded to a global voice celebrate life and the women giving it.

If you like what you see and would like to be part of what we are doing, we would love to hear from you.  Your story is our story and we would love to share it! 

A Swoob bra is not just a bra - it’s an excuse to get you #swoob on!

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