We inspire women to change the world. We believe that women have incredible potential and that healthy living helps unlock that power. Confidence, strength, and love is the core of what we do and create.
Using style inspired by powerful movements and people in history, each of our clothing lines are built upon the accomplishments of women. We design clothing to go along with the values that inspire change. A Swoob bra is not just a bra - it’s inspiration, it’s protection, it's your opportunity to go farther than you ever have, and it’s your story.